Courses at MA

To access the full library of training videos one must be registered with us as an advertising business, an Experience Community partner or a  participating Canada Adventure Seeker

course

Free
Inspire Customers to Make Your Marketing for You

This course shows small businesses, destinations, and creators how to turn everyday customers into authentic storytellers. Participants will learn how to encourage, collect, curate, and reuse user-generated content to build trust, increase reach, and drive real-world visits—without big budgets or marketing teams.

Free
AI-First Content Writing for Search & Discovery

This course teaches you how to write stories and blogs that perform not only in Google search results, but across modern AI discovery platforms like ChatGPT, Gemini, and other answer engines. Instead of chasing algorithms, you’ll learn how to structure clear, authoritative, and context-rich content that AI systems can understand, trust, and surface.

Free
Writing Content for AI Discovery in Travel Searches

This course is built for tourism marketers, destination organizations, storytellers, and content creators who are done writing for yesterday’s algorithms. You will learn how to create content that AI systems can understand, trust, quote, and recommend across search, voice, maps, and generative travel planning tools.

Free
What a Hashtag Really Does for Your Business

Hashtags are no longer just social media decoration — they are digital signposts that help customers find, follow, and engage with your business. When used strategically, a branded hashtag can turn everyday posts into searchable conversations, amplify word-of-mouth marketing, and build a community around what you do.

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