Linking to high quality pages which relates to your topic are like asking a friend or family member for advice. Why do you ask them for advice? Because they are trustworthy, reliable, and have some sort of history in the topic of discussion.

Think of inbound and outbound links as votes of quality and authentic information. Quality relatable links provides your story credibility. The more votes the better the ranking on search engines.

Bottom Line

Inbound and outbound links improve your search engine rankings. The links you add to your story can assist search engines in determining the authenticity, and quality of your pages. High-quality pages usually will link to other high-quality pages. The algorithms of search engines will look at your story and information page in very high regards helping you rank higher.