There are many ways to share photo galleries, videos, events and stories throughout the eh Canada Travel network. Acting as a group, and viewed as one, we have an opportunity to vastly improve engagement rates. And engagement with your content is an important factor determining how well your content and Travel Profile do on the internet, search engines and social media. Use our systems, tools and techniques and engagement rates will improve.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

by David Meerman Scott, author and business growth strategist

In this course tourism businesses, Canada Adventure Seekers and community bloggers learn the various methods used to share their published content so more can see it – so to achieve higher engagement rates which promote and position their content at a higher level on the internet.