Add a pop-up window to your website which encourages travellers viewing your page to follow your Facebook Page.

What is a Pop Up Window?

A pop up window is a small advertisement which opens up on your screen on top of the current content page you are viewing asking for some sort of action like signing up for newsletter, contests and, yes, follow us on social media. A popup window can be used on any page of a website. For maximum exposure, pop ups work well on the front page of websites.

Pros of Pop Ups

No Cost – They’re cheap. There are modules provided with many website creation platforms. These are called modules. Some are free and have limitations, and some have a cost but have more features.

Visibility – You cannot miss them. They’re right there front and center when you enter a website or near the entry page — wherever you choose to have them displayed.

Conversion – They work very well to convert visitors to subscribers. Having a pop-up on your site can increase your subscriptions by as much as 35%. That’s big time effective!

Cons of Pop Ups

One pop-up blocker per website is best! Putting too many pop ups on your website will deter and frustrate people therefore risking them leaving your website because they can’t get to the information that they came for in the first place. Quite often, you’ll see multiple pop-ups for the same offering which is redundant, considered spam, AND extremely annoying.

Do’s of Pop Ups

In conclusion, here are some pointers to setting up your pop up window.

1. East exit – Make sure the traveller can exit the pop up. There is NOTHING more annoying than being hit with a pop-up that you can’t get rid of. 99.9% of the time, people will try to get out of your website period.
2. Test it – Make sure it works.
3. Keep it simple – Click out of pop up or click to follow you on social media. Easy-peasy.
4. Where and when – When and where do you want your pop-up to appear? At what point on your website or on your blog do you want the pop up to trigger and appear. Test for best conversion.