Travel planning has changed. Not gradually. Completely. People no longer “browse” travel websites. They ask questions. AI answers. If your stories, blogs, photo galleries, and videos are not structured for AI discovery, your destination is invisible before the trip even starts.
This course is built for tourism marketers, destination organizations, storytellers, and content creators who are done writing for yesterday’s algorithms. You will learn how to create content that AI systems can understand, trust, quote, and recommend across search, voice, maps, and generative travel planning tools.
This is not about chasing trends. It is about rebuilding travel content so it works for how people actually plan trips today.
Practical. Direct. No fluff. No buzzword soup.
By the end of this course, you will know how to turn your website into a discoverable, AI-ready travel asset instead of a digital brochure collecting dust.