Outcome: By the end of this course, participants will understand how AI discovers, interprets, and ranks video content, and how to align their videos with that behaviour. They will be able to create and publish videos using AI for Videos strategies that improve visibility, search performance, and relevance in AI-driven results. Most importantly, they will shift from simply posting content to consistently producing videos that show up as trusted answers when audiences search.

Introduction: If content is king, discoverability is the crown—and AI now decides who wears it.

This course breaks down how to make your videos visible, searchable, and recommended inside AI-driven platforms. From YouTube to emerging AI search engines, the rules have changed. It’s no longer about simply posting videos—it’s about structuring them so machines understand, trust, and serve your content to the right audience at the right time.

You will learn how to align your video content with AI search behaviour, optimize for conversational queries, and position your videos as authoritative answers—not just entertainment. This is where SEO meets AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization), built specifically for video.

This is practical, no-fluff training designed for creators, tourism operators, marketers, and businesses who want their videos to show up when it matters.