Hashtags are no longer just social media decoration — they are digital signposts that help customers find, follow, and engage with your business. When used strategically, a branded hashtag can turn everyday posts into searchable conversations, amplify word-of-mouth marketing, and build a community around what you do.

In this course, you’ll learn why creating your own hashtag is a smart business move, not a trendy afterthought. We’ll break down how hashtags improve discoverability, support brand recognition, and encourage user-generated content that works for you long after a post is published.

Whether you’re a small business, destination, organization, or personal brand, this course will give you the clarity and confidence to create a hashtag that’s memorable, relevant, and effective — and show you how to use it consistently to grow visibility, engagement, and trust.