Course Summary

Engagement is not about being everywhere or responding to everything. It is about knowing when a like matters, where a share actually helps, and how a comment can build real visibility and trust. This course strips away the myths around social media engagement and replaces them with clear, practical guidance designed for small businesses, tourism operators, and solo marketers.

Participants will learn how engagement really works across major platforms, how algorithms reward specific actions, and how to engage strategically in minutes a day, not hours. The result is better reach, stronger relationships, and less burnout.

Who This Course Is For

• Small business owners and operators
• Tourism businesses and DMOs
• Solo marketers and consultants
• Rural and regional organizations
• Anyone tired of “engage with everything” advice

No prior marketing experience required.

Course Outcomes

By the end of this course, learners will be able to:

• Understand how likes, shares, and comments affect visibility
• Identify which engagement actions actually matter by platform
• Engage with purpose instead of habit
• Build relationships without constant posting
• Create a simple, sustainable engagement routine