The new world of AI searches GEO, AEO and SEO. Let’s look at how AI is affecting search engines and their results. But first, we need to look at the progression of search engines like Google over the years.

1. First it was all about organic results.
2. Then, to generate more revenues, they implemented sponsor ads which pushed organic results down the page
3. Now, they have added AI overviews to the top of the results.

With intense competition from AI, search engines are focusing on AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Let’s learn how we can take advantage of this new technology for marketing your business, your influencer brand, and/or your nonprofit.