Use Facebook Live. They tend to get better engagement on other people’s feeds as they are positioned higher up on the feed. Facebook Live videos tend to also receive higher views which translate into followers.

Practice First

Practise first. Write a script of cheater points for your Facebook Live and practise it. Do not use during the broadcast but have an idea of the flow of your episode. Dead space, negativity and lack-of-flow are quick ways to be one-and-done and followers will not come back.

Advantages of Facebook Live

1. Increase brand awareness
   Have a Facebook Page then you can produce Facebook Live videos. Popular types of live streaming are interviews, sharing news, new product and/or service launch, live events and more.
2. More brand engagement
   It’s an opportunity to humanize your brand and establish a higher engagement rate with your customers and social followers.
3. Cost savings
   The beauty of live streaming is it’s completely free.
4. Be authentic
   No editing the video, posting it, and everything else that goes into the process of generating video content. You can offer real-time videos to your audience that’s more authentic than a pre-recorded video.
5. It sticks around
   Stays on Facebook page and often can be featured with your settings.