Seeker

Why should I write using transition words?

Simply put, you should use transition words when creating stories, information pages and parks on our platforms because that is what search engines ask for. Like them or hate them, means very little when it comes to your content doing well on our platforms, search engines and social media.

Why transition words?

Using transition words can help you enhance the readability of your content when it comes to posting online. These types of words help your story flow between phrases and paragraphs. But what are they exactly? Why so important? Good question?

How many transition words should I use?

Transition words make your content easier to read and understand. They are one of the many key factors to the readability score of your content by Search Engines. Your goal when creating content is to include transition words in 30% of the sentences. This translate to 3 of every 10 sentences should start with a transition word.

Transition Words

Why you should write online in a Passive Voice

To be successful in content writing and search engine optimization you have to write in a format which search engines understand or else nobody will read it. Why? Because if your content is not on the first 2 pages of search results many will not see it.

To position on the first page of search engines for top keyword searches requires 100s of little things which determine your positioning. Passive voice is a big one. The more you can learn to write in a passive voice 30% of the time, the better your content will perform. Shortcuts do not work when creating content.

Search Engines embrace a writing style called passive voice. At least 30% of your sentences should be written in a passive voice in any content you create. Here is the dig? The passive voice is often maligned by teachers and professors as a bad writing habit… but not search engines.

What is Passive Voice?

In general most write in an active voice, in the present. The active voice makes your writing stronger, more direct, and, yes, much more active. The subject is something, or it does the action of the verb in the sentence. With the passive voice, the subject is acted upon by some other performer of the verb.

The Difference Between Passive and Active Voice

So, like we always do at the Moose Academy, lets keep it simple. In a sentence written in the active voice, the subject of sentence performs the action. In a sentence written in the passive voice, the subject receives the action. Here is an example.

John shot the puck. (active voice)

The puck was shot by John. (passive voice)

Storytelling – Information Page Checklist

Below is a checklist for creating stories and information pages using the content marketing tools and techniques so to create authentic and quality content on our platforms. Your content is only as good as your technique.

The checklist is to assist you in hitting all the key points when creating a story or information so to perform well on our platforms, search engines and social media.

How do I create an Event? – Moose Academy

This lesson discusses how to prepare and create an event, festival and concert for publishing on the eh Canada Travel and Experience Community platforms, as well as, on the Travel Talk Community, and social media channels.

The lesson discusses:

Preparing your event materials for posting;
Created a Title for your event;
How to use event editing tools;
How to complete event form;
How to publish event;
How to share event.

How do I create a Photo Gallery? – Moose Academy

This lesson covers how to create a photo gallery for publishing on the eh Canada Travel and Experience Community platforms, as well as, on the Travel Talk Community, and social media channels.

The lesson discusses:

Preparing your photos;
Created a Title for your photo gallery;
How to use photo gallery editing tools;
How to upload photos;
How to properly label photos once uploaded;
How to publish photo gallery;
How to share gallery.

How do I create new authentic quality content, an Adventure Story and/or Blog? – Moose Academy

This lesson covers all the steps necessary to create an information page, blog and/or adventure story for publishing on the eh Canada Travel and Experience Community platforms, as well as, on the Travel Talk Community, and social media channels.

All new authentic quality content becomes part of the website navigation network so to assist travellers in planning an adventure. The content is published in the appropriate community section of the website, as well as, the regional, and national sections applicable to the content topic.

The steps include:

How to select a topic;
Preparation work for creating a quality authentic content page;
The use of provided templates;
The use of editing tools for templates;
Techniques to use while writing your story/blog;
The use of inbound and outbound links;
How to create a customized template;
How to self market your content.

How do I post to the scrolling live Travel Talk Community feed (Media Blast)? – Moose Academy

This lesson covers how to create, post and engage with Media Blasts on the eh Canada Travel and Experience Community platforms. A Media Blast is a quick post including text accompanied with a photo, video, podcast, audio and more. It is a similar process to posting to your social media channels.

All Media Blasts are published to the scrolling live Travel Talk Community feed on your profile and on the main Canada Travel Talk Community page.

What tools for content marketing are on my Travel Profile? – Moose Academy

This lesson is a review of all the content marketing tools and features available to all participating small towns, small businesses and travel and community influencers on the eh Canada Travel and Experience Community platforms.

The lesson discusses media blasts, as well as, the tools for creating content stories, photo galleries, events and information pages about parks, trails, historic sites, heritage sites, lakes, rivers, beaches and more.

How do I log in? – Moose Academy

A short introductory training video on how to login to the eh Canada Travel and Experience Community platforms so to access content marketing tools in order to create authentic, quality and search engine optimized content and information pages which become part of the website and planning process for travellers. Once logged in one can engage with others in conversations, likes, shares, comments and more.

Click to Start Lesson – How Do I Log In?

What is the Canada Travel Talk Community? – Moose Academy

A brief explanation of how to navigate, and engage with other influencers, tourism businesses, tourism associations, events, and more on the Travel Talk Community utilizing the interactive content marketing tools and features provided on the national and provincial award winning eh Canada Travel and Experience Community platforms.

The Travel Talk Community is home base for all content on the eh Canada Travel platform for all participating influencers, tourism businesses, locals, and travellers. The content is a live scrolling feed which is always providing current travel opportunities in real time by real people.