This is a checklist for creating quality authentic stories, blogs, vlogs and information pages using the content marketing tools provided on our platforms. The checklist is a quick reference so when you are creating your story it is done correctly so to achieve maximum effectiveness. Following the checklist will build your story according to our algorithms so they work for you.
You can download list below.
This list will be updated on a continuous basis as search engine algorithms change.
Social media including Facebook, Twitter and Instagram.
Why should my business use social media? I have used social media in the past and it did not work? It takes too much time to maintain social media? It is to difficult? These are just a few of the myths of social media that we hear everyday from businesses in Canada. The biggest challenges with social media are:
Lets put it this way. If you do not take the time to learn how to change a tire on your car, that would become difficult for many. If you have not taken the time to learn how to fix an engine in a car, that would be deemed difficult if not impossible to fix. Look…. everything takes time to learn if you want to do it well.
Social media provides a platform where you can share your knowledge and gain credibility in your chosen field(s) or markets(s). Within an online community, you can also acquire information and insights from others who have already been where you are now and learn from their mistakes.
It is free! So take the time to learn a social media platform well. Do not try to be great on all of them as they all have different agendas and techniques. Select one and rock it! Then move on.
Simply put, you should use transition words when creating stories, information pages and parks on our platforms because that is what search engines ask for. Like them or hate them, means very little when it comes to your content doing well on our platforms, search engines and social media.
Using transition words can help you enhance the readability of your content when it comes to posting online. These types of words help your story flow between phrases and paragraphs. But what are they exactly? Why so important? Good question?
Transition words make your content easier to read and understand. They are one of the many key factors to the readability score of your content by Search Engines. Your goal when creating content is to include transition words in 30% of the sentences. This translate to 3 of every 10 sentences should start with a transition word.
To be successful in content writing and search engine optimization you have to write in a format which search engines understand or else nobody will read it. Why? Because if your content is not on the first 2 pages of search results many will not see it.
To position on the first page of search engines for top keyword searches requires 100s of little things which determine your positioning. Passive voice is a big one. The more you can learn to write in a passive voice 30% of the time, the better your content will perform. Shortcuts do not work when creating content.
Search Engines embrace a writing style called passive voice. At least 30% of your sentences should be written in a passive voice in any content you create. Here is the dig? The passive voice is often maligned by teachers and professors as a bad writing habit… but not search engines.
In general most write in an active voice, in the present. The active voice makes your writing stronger, more direct, and, yes, much more active. The subject is something, or it does the action of the verb in the sentence. With the passive voice, the subject is acted upon by some other performer of the verb.
So, like we always do at the Moose Academy, lets keep it simple. In a sentence written in the active voice, the subject of sentence performs the action. In a sentence written in the passive voice, the subject receives the action. Here is an example.
John shot the puck. (active voice)
The puck was shot by John. (passive voice)
Below is a checklist for creating stories and information pages using the content marketing tools and techniques so to create authentic and quality content on our platforms. Your content is only as good as your technique.
The checklist is to assist you in hitting all the key points when creating a story or information so to perform well on our platforms, search engines and social media.
This lesson discusses how to prepare and create an event, festival and concert for publishing on the eh Canada Travel and Experience Community platforms, as well as, on the Travel Talk Community, and social media channels.
The lesson discusses:
This lesson covers how to create a photo gallery for publishing on the eh Canada Travel and Experience Community platforms, as well as, on the Travel Talk Community, and social media channels.
The lesson discusses:
This lesson covers all the steps necessary to create an information page, blog and/or adventure story for publishing on the eh Canada Travel and Experience Community platforms, as well as, on the Travel Talk Community, and social media channels.
All new authentic quality content becomes part of the website navigation network so to assist travellers in planning an adventure. The content is published in the appropriate community section of the website, as well as, the regional, and national sections applicable to the content topic.
The steps include:
This lesson covers how to create, post and engage with Media Blasts on the eh Canada Travel and Experience Community platforms. A Media Blast is a quick post including text accompanied with a photo, video, podcast, audio and more. It is a similar process to posting to your social media channels.
All Media Blasts are published to the scrolling live Travel Talk Community feed on your profile and on the main Canada Travel Talk Community page.
This lesson is a review of all the content marketing tools and features available to all participating small towns, small businesses and travel and community influencers on the eh Canada Travel and Experience Community platforms.
The lesson discusses media blasts, as well as, the tools for creating content stories, photo galleries, events and information pages about parks, trails, historic sites, heritage sites, lakes, rivers, beaches and more.
