To be successful in content writing and search engine optimization you have to write in a format which search engines understand or else nobody will read it. Why? Because if your content is not on the first 2 pages of search results many will not see it.

To position on the first page of search engines for top keyword searches requires 100s of little things which determine your positioning. Passive voice is a big one. The more you can learn to write in a passive voice 30% of the time, the better your content will perform. Shortcuts do not work when creating content.

Search Engines embrace a writing style called passive voice. At least 30% of your sentences should be written in a passive voice in any content you create. Here is the dig? The passive voice is often maligned by teachers and professors as a bad writing habit… but not search engines.

What is Passive Voice?

In general most write in an active voice, in the present. The active voice makes your writing stronger, more direct, and, yes, much more active. The subject is something, or it does the action of the verb in the sentence. With the passive voice, the subject is acted upon by some other performer of the verb.

The Difference Between Passive and Active Voice

So, like we always do at the Moose Academy, lets keep it simple. In a sentence written in the active voice, the subject of sentence performs the action. In a sentence written in the passive voice, the subject receives the action. Here is an example.

John shot the puck. (active voice)

The puck was shot by John. (passive voice)