The tone of your writing voice and how you phrase sentences and format paragraphs and their titles has a lot to do with how search engines publish your content. The writing style to use is called a “Passive Voice”. And to many this writing technique goes against traditional writing styles.

In other words, when using a passive writing style the subject of the sentence is acted on by the verb. The most important thing or person in the sentence becomes the subject of the sentence. Below we have outlined why writing in a “Passive Voice” is one of the essential tools to learn.