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the secrets of engagement on social media

When to Like, Where to Share, and When to Comment: The Secrets of Social Media Engagement (Without Living Online)

Course Summary

Engagement is not about being everywhere or responding to everything. It is about knowing when a like matters, where a share actually helps, and how a comment can build real visibility and trust. This course strips away the myths around social media engagement and replaces them with clear, practical guidance designed for small businesses, tourism operators, and solo marketers.

Participants will learn how engagement really works across major platforms, how algorithms reward specific actions, and how to engage strategically in minutes a day, not hours. The result is better reach, stronger relationships, and less burnout.

Who This Course Is For

  • Small business owners and operators
  • Tourism businesses and DMOs
  • Solo marketers and consultants
  • Rural and regional organizations
  • Anyone tired of “engage with everything” advice

No prior marketing experience required.

Course Outcomes

By the end of this course, learners will be able to:

  • Understand how likes, shares, and comments affect visibility
  • Identify which engagement actions actually matter by platform
  • Engage with purpose instead of habit
  • Build relationships without constant posting
  • Create a simple, sustainable engagement routine

How Do I Share Posts and Content?

There are many ways to share photo galleries, videos, events and stories throughout the eh Canada Travel network. Acting as a group, and viewed as one, we have an opportunity to vastly improve engagement rates. And engagement with your content is an important factor determining how well your content and Travel Profile do on the internet, search engines and social media. Use our systems, tools and techniques and engagement rates will improve.

“You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

by David Meerman Scott, author and business growth strategist

In this course tourism businesses, Canada Adventure Seekers and community bloggers learn the various methods used to share their published content so more can see it – so to achieve higher engagement rates which promote and position their content at a higher level on the internet.

What are the best social media platforms for tourism

What are the best social media platforms for tourism?

To answer that question, one should do a lot of research to see which platform their travellers are most using and why? Once that is answered then one needs to find out what do they like to see on those platforms? When do they log on to use those platforms? How many times a day? There are so many questions because each social media platform is different in some way or another?

One thing is for certain, do not try to do them all, because that just leads to doing none of them right. Do your research and then learn about your target market and their needs. Learn to post. And more importantly what to do after you post.

There are hundreds of social media platforms today – Facebook, Whats App, QQ, We Chat, Tumblr, Snap Chat, Instagram, Twitter, Tik Tok, You Tube, Viber, Pinterest, LinkedIn, Reddit, FourSquare, Badoo, My Space, Flickr, and hundreds more. Select wisely!